TBC Podcast #11-Kazi Hasan: The Bangladesh Ecosystem

Hello Everyone,

This week, in the Builders Club, we had a watercooler conversation with Kazi Hasan - Founder and CEO of Happihub which is the first bill receipt scan-based digital cashback/reward platform in Bangladesh. Happihub is helping middle/lower-middle-class consumers in Bangladesh by offering the easiest purchase savings option through cashback and digitizing the small & medium retailers with a data-driven re-marketing tool. He also worked for Daraz.com as a Campaign Manager. Moreover, where he was responsible for managing social media and overall channel performance evaluation of Daraz Myanmar.

You can listen to the complete podcast here.

Summarizing the discussion:-
  • Digital Business can grow faster if it has tremendous potential.

  • Referral program, if executed with proper strategy and conviction, works like a charm.

  • On Magicpin vs. Happihub, the former takes a commission for partnering with the merchant more in advance which makes business relatively easier.

  • Artificial intelligence can be used to further enhance the predictability for the merchants which can be useful in developing leads for them.

  • One can acquire vendor merchants by using these strategies: Direct sales pitch & invest and acquire.

  • With the help of instructional videos, the less educated groups can be trained to use the platforms.

You can listen to the complete podcast here.

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