This week, in the Builders Club, we had a watercooler conversation with Kazi Hasan - Founder and CEO of Happihub which is the first bill receipt scan-based digital cashback/reward platform in Bangladesh. Happihub is helping middle/lower-middle-class consumers in Bangladesh by offering the easiest purchase savings option through cashback and digitizing the small & medium retailers with a data-driven re-marketing tool. He also worked for Daraz.com as a Campaign Manager. Moreover, where he was responsible for managing social media and overall channel performance evaluation of Daraz Myanmar.
Summarizing the discussion:-
Digital Business can grow faster if it has tremendous potential.
Referral program, if executed with proper strategy and conviction, works like a charm.
On Magicpin vs. Happihub, the former takes a commission for partnering with the merchant more in advance which makes business relatively easier.
Artificial intelligence can be used to further enhance the predictability for the merchants which can be useful in developing leads for them.
One can acquire vendor merchants by using these strategies: Direct sales pitch & invest and acquire.
With the help of instructional videos, the less educated groups can be trained to use the platforms.